We generate





Strategy Design

Strategic project for brand, product, or service creation or repositioning

trend analysis; direct and indirect competition analysis; brand and product positioning; brand book and VBL (visual brand language).

Industrial Design

Strategy applied to the creation of
physical products

Industrial design and development management project; usability and ergonomics; CMF (color, material, and finishing) development

Brand Design

Strategy applied to brand positioning

brand visual language, naming, and branding; corporate identity guidelines manual; brand guidelines manual.

Graphic Design

Strategy applied to graphic and digital resources

graphic language design; communication; paper ware; iconography; signalling; fleet; uniforms; merchandising; web layout and illustration.

Packaging Design

Strategy applied to
graphic and structural
packaging materials

three-dimensional packaging design; visual language; CMF (colour, material, and finish) development; POS setting.

Service Design

Application of strategy in service and product + service system (SPSS) design

service design for new and/or better experiences; development of physical and/or digital services (UX); development of interface designs (UI).

About Us

We are a global strategic design office founded in 2011. We support brands that bring a positive impact to the business and to the consumer, bringing valuable experiences through the innovation of meaning and sustainability.

We materialize strategies in solutions for physical or digital products, brands and services.

+ 0
years of market experience – products released in more than 30 countries throughout the 5 continents
+ 0
international and national awards received
+ 0
patents and registrations with INPI and international agencies
+ 0
projects developed
+ 0
countries with market released solutions by us




We have a diversity of minds around here: we are designers, entrepreneurs, planners, researchers, lecturers, and teachers. We count on professionals with academic depth that, with more than 25 years of practical experience, are specialists in design management, methods of innovation and sustainability. Aiming for transdisciplinary, we also count on a team of collaborators from the engineering and market and digital research fields.

Directors and co-founders:



Rua João Gualberto, 1342 · Room 2008
80030-001 · Curitiba · PR · Brazil


No.67, Baiheyuan, Kangcheng Garden, Daliang
Shunde, Foshan, Guangdong, China

Valkiria Pedri Fialkowski

PhD and MSc in Design by Universidade Federal do Parana (UFPR), Sustainability, Design Management and Data-driven Design researcher. Graduated in Product Design from UFPR and has a Marketing MBA by Fundaçãoo Getúlio Vargas. National and international design awards judge. Guest professor and lecturer in her fields of research.

Daniel Kröker

Designer with experience in strategy and methods of innovation. Has a master’s degree from Domus Academy (Milan, Italy), focused on generating innovative and contemporary concepts. Has international experience leading projects and identifying new ways of serving and supporting people. International design awards judge, lecturer and guest professor in several universities.

Daniel Kröker


Valkiria Pedri Fialkowski

巴拉那联邦大学(UFPR)的博士生和设计硕士,可持续发展、设计管理和数据驱动的设计研究员。毕业于巴拉那联邦大学产品设计专业,并拥有Fundacao Getulio Vargas的市场营销MBA学位。国家和国际设计奖评委。在其研究领域担任客座教授和讲师。

Valkiria Pedri Fialkowski

Doctor y Máster en Diseño por la Universidad Federal del Paraná (UFPR), investigadora de las áreas de Sustentabilidad, Gestión de Diseño y Diseño basado en Datos. Posee graduación en Diseño de Producto por la UFPR y MBA en Marketing por la Fundación Getúlio Vargas. Jurado de algunos premios nacionales e internacionales de diseño. Profesora invitada y ponente dentro de sus áreas de investigación.

Daniel Kröker

Diseñador con experiencia en métodos de estrategia e innovación. Posee maestría por la Domus Academy (Milán, Italia), enfocándose en la investigación para generar conceptos innovadores y contemporáneos. Tiene experiencia internacional en liderar proyectos y en identificación de nuevas maneras de servir y apoyar a las personas. Jurado en premios internacionales de diseño, ponente y profesor invitado en varias universidades.

Daniel Kröker

Designer com experiência em estratégia e métodos de inovação. Possui mestrado pela Domus Academy (Milão, Itália), com foco em pesquisa para gerar conceitos inovadores e contemporâneos. Tem vivência internacional em liderar projetos e em identificação de novas maneiras de servir e apoiar as pessoas. Jurado em prêmios internacionais de design, palestrante e professor convidado em várias universidades.

Valkiria Pedri Fialkowski

Doutora e Mestre em Design pela Universidade Federal do Paraná (UFPR), pesquisadora das áreas de sustentabilidade, gestão de design e data-driven design. Possui graduação em Design de Produto pela UFPR e MBA em Marketing pela Fundação Getúlio Vargas. Jurada de alguns prêmios de design nacionais e internacionais. Professora convidada e palestrante dentro de suas áreas de pesquisa